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Holy Family
PSYC 203 Consumer Behavior
3 credits
Prerequisite: MNMK 312
No student may take PSYC 203 without having completed MNMK 312 with a minimum grade of C
See MNMK 406
In-depth exploration of individual, social, and cultural factors that determine consumer behavior, including personality variables affecting susceptibility to advertising, influence of motivation theories on the content of advertisements, and social class differences in consumer behavior.
