Call For More Information
For questions regarding Undergraduate Programs call 215-437-2219.
For questions regarding Graduate Programs call 267-341-3327.
Holy Family
SPMM 320 Sport Marketing and Promotion
3 credits
Prerequisite: MNMK 312
Marketing concepts applied to the sport industry. Students study the historical development of sport marketing, the sport consumer and segmentation process, integration of the marketing mix, marketing principles and strategies as they relate to sport. Development of computer skills as applied to sports.
