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Holy Family

Sport Marketing-Management Concentration

Goals

  • To provide a curriculum which reflects the ever-changing needs of individuals who are employed in fields of sport marketing and/or sport management
  • To provide students within the concentration the opportunity to relate theory to practice through their participation in the Cooperative Education program.

Requirements

Core Curriculum:: BA Requirements (Credits)

45

Common Business Requirements (Credits)

33

Concentration

BUSA 301

Principles of Finance

3

BUSA 320

Business Law I

3

BUSA 350

Cooperative Education I

3

BUSA 351

Cooperative Education II

3

MNMK 403

Human Resource Management

3

SPMM 275

The Sociology and Psychology of Sport

3

SPMM 280

Introduction to Sport Media Relations

3

SPMM 310

Economics of Sport

3

SPMM 320

Sport Marketing and Promotion

3

SPMM 410

Organization Behavior

3

SPMM 420

Legal Issues in Sport

3

SPMM 430

Sport Facility and Event Management

3

SPMM 439

Senior Seminar in Sport Marketing-Management

3

Concentration-related

COMM 230

Journalism I

3

Other Requirements

  • Successful completion of the comprehensive examination.