In 2008, Holy Family retained Keating Associates to develop a University-wide strategic positioning, identity, and brand development program. This effort began with a comprehensive research and planning initiative to assess Holy Family’s market position from a variety of key stakeholder perspectives. That initiative, in turn, led to the development and approval of a new brand identity platform that includes a positioning statement, institutional vision statement, brand architecture, and brand promise.
Following the completion of this program, the University initiated a brand implementation campaign that included the development of a new institutional graphic identity to visually communicate Holy Family’s new positioning and brand strategy.
At all stages of the process, the entire University community, including the Board of Trustees, faculty, administrators, and students, played an important collaborative role. The result is an institutional identity that is both realistic and aspirational, reflecting Holy Family’s current position and orienting the University toward a dynamic and fulfilling future.