Holy Family University Brand Guide

Why a New Brand Identity?

Over the last decade, Holy Family University has transformed. The transition to university status, the addition of new programs, the launch of additional sites, the reinstitution of residence life, the growth in campus life, and much more have made Holy Family a vastly different institution.

It is imperative for the University to share this growth with all audiences. From prospective students and parents to alumni and donors, from the media and employers to elected officials and civic leaders, those we reach often have outdated perceptions of the Holy Family experience. Our new brand identity—forward-looking, reflective, and impactful—conveys our current reality and our future aspirations in vivid, meaningful ways.